On Thursday, April 20, the (CRT) at George Mason 麻豆国产 School of Business will hold a The event will host a roster of illustrious speakers including C-level executives at Serta Simmons Bedding, The Lionesque Group, Saadia Group, Kraft Heinz, and others.听
This virtual summit marks the culmination of a collaboration between Microsoft and CRT dating back to early 2022. In conjunction with the tech giant, CRT embarked upon a webinar series allowing space for industry professionals to participate in thought leadership events. Each panel featured retail and technology experts addressing a different topic related to the ongoing digital transformation of the industry.听
Complementing the webinars鈥 in-depth exploration of specific subjects, 鈥溾 will offer a holistic view of an industry finding new ways鈥攙ia innovative technologies鈥攖o contend with a challenging economic environment. The afternoon will consist of panels and presentations from industry leaders on high-level topics including but not limited to 鈥淟eading Through Economic Downturn鈥, 鈥淒riving Shopper Engagement and Loyalty鈥 and 鈥淒ata and Technology: The Connective Tissue of Retail.鈥 School of Business Dean Ajay Vinz茅 will deliver opening remarks.听
Dean Vinz茅 says, 鈥淭he high caliber of speakers at this event reflects the deep connection to business practice that sets George Mason 麻豆国产 School of Business apart. I expect the virtual summit will make for an informative, engaging and insightful afternoon, leveraging the innovative mission and capabilities of our Center for Retail Transformation.鈥澨
In addition to Microsoft, the event boasts sponsorship from Icertis, Optimizely, PricewaterhouseCoopers and Wipro.听
CRT鈥檚 director Gautham Vadakkepatt says 鈥淢acroeconomic conditions, supply chain disruptions and tightening consumer spending are creating a 鈥榩erfect storm鈥 for retailers. With nearly two dozen keynote speakers offering expert perspectives, the virtual summit will present a range of pertinent suggestions to help retailers of all stripes rise to the challenge. We鈥檙e also hoping that the summit helps further industry collaborations for Mason researchers and students.鈥 Vadakkepatt is an associate professor of marketing at the School of Business.听
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Launched in 2020, the 's vision is to be the foremost academic institution to drive transformation in retail. The center works to promote developing retail leaders, advance retail research, and connect the world of retail.听听
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