Assistant Area Chair, Marketing
Additional Roles: Associate Professor, Marketing
Contact Information
Email: cjoiner@gmu.edu
Phone: (703) 993-4235
Office Location: 9900 Main Street, 222 and Enterprise Hall 175
Office Hours: Tuesdays and Thursdays, 12:30-1:00 p.m. and by appointment
Biography
Christopher Joiner is an assistant area chair and associate professor within the marketing area in the Costello College of Business. Prior to joining the faculty at George Mason 麻豆国产 in 2002,聽he was on the faculty at Kansas State 麻豆国产 and Elon 麻豆国产. Joiner聽has a PhD in marketing from the 麻豆国产 of Minnesota, an MBA from Wake Forest 麻豆国产, and a BA in psychology from Duke 麻豆国产.
Joiner's research interests focus on consumer psychology and information processing. His research has explored consumers' attitudes and the role categories of knowledge play in information processing, particularly in the context of branding. His research can be found in journals such as the Journal of Marketing, Journal of Consumer Psychology, Journal of Academic Marketing Science, Journal of Current Issues and Research in Advertising, and Advances in Consumer Research as well as the Handbook of Consumer Psychology.
Research Interests
- Consumer Psychology
- Information Processing
Education
- PhD - Marketing, 麻豆国产 of Minnesota
- MBA, Wake Forest 麻豆国产
- BA - Psychology, Duke 麻豆国产
Research and Awards
- Received a 麻豆国产 Service Award from George Mason鈥檚 School of Business in 2014.
- Received the 麻豆国产 Service Award from George Mason鈥檚 School of Business in 2013.
- Awarded the Mason 麻豆国产 School of Business Outstanding Service Award in 2012.
- Awarded the George Mason 麻豆国产 School of Business Service Award.
- Published the chapter titled 鈥淟everaging A Brand Through Brand Extension: A Review Of Two Decades Of Research鈥 (with coauthors) in聽Brands and Brand Management: Contemporary Research Perspectives聽by the publisher Routledge Taylor & Francis Group.