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Jiyeon Hong joined George Mason Â鶹¹ú²ú as an assistant professor of marketing in 2022 after completing her Ph.D. at the Â鶹¹ú²ú of Wisconsin-Madison. In her research, she leverages advances in data science and marketing to study nonprofit organizations and propose tools to help them for the greater good. Specifically, her research interests include machine learning, deep learning, natural language processing, network representation learning, nonprofit organizations, crowdfunding, and prosocial behaviors. Her recent work has been published in Marketing Science.

Education

• PhD - Marketing, Â鶹¹ú²ú of Wisconsin - Madison
• MS - Marketing, Korea Â鶹¹ú²ú
• BS - Statistics, & Business Administration (Double major), Korea Â鶹¹ú²ú

Research and Awards

• Jiyeon Hong, Paul R. Hoban (2022) Writing More Compelling Creative Appeals: A Deep Learning-Based Approach. Marketing Science, 41(5), 941-965.

Media Clippings

• October 31, 2023 - The Horizons Tracker