Patriot Connect

George Mason �鶹�� Engages Accenture to Transform Student Experience with Salesforce Education Cloud

John Hollis — Tue, 27 Feb 2024 19:11:34 +0000

George Mason �鶹�� Engages Accenture to Transform Student Experience with Salesforce Education Cloud John Hollis Tue, 02/27/2024 - 14:11

George Mason �鶹�� and Accenture finalized a two-year agreement to roll out Salesforce Education Cloud and new marketing solutions as part of the university’s efforts to transform the student experience.

Enabling improved data-driven, connected, and streamlined processes, Mason and Accenture will initially focus on data alignment through two Education Cloud tools: Student Success and Recruitment and Admissions. Accenture will also identify and deploy additional marketing and communication tools to enhance these applications.

“As we build a more modern university for Virginia’s largest and most diverse student body, Mason is committed to delivering a comprehensive and unparalleled student experience and the best education outcomes for all," said Ken Walsh, Mason’s interim provost and executive vice president. “Accenture’s experience customizing and integrating Salesforce Education Cloud into existing systems will help advance the university’s goals to comprehensively support students at every step of their academic journey at Mason and beyond.”

In March 2023, Mason issued a request for proposal for a strategic partner to improve Mason’s student lifecycle management with Salesforce Education Cloud, selecting Accenture as a result of the procurement process.

“Higher education leaders recognize the opportunities to redesign the student journey, from recruitment through graduation and beyond, by focusing on the moments that matter to each individual,” said David Metnick, Accenture public sector and education lead for Virginia. “Mason’s move to the cloud will substantially strengthen its digital core, allowing it to deliver excellent student services and meet ever-evolving needs as new tools and opportunities emerge.”

Accenture will integrate the new technology into the university’s existing infrastructure, consolidating data and operations. This will provide faculty and staff with tools to improve collaboration by connecting and streamlining diverse information and processes. It will also help Mason support students’ individual needs and provide educational opportunities to ensure their success.

“�鶹�� mission at Salesforce is to empower institutions with the tools they need to deliver better student experiences and outcomes,” said Balakrishnan Subramanian, VP & GM of Education at Salesforce. “We’re excited to see George Mason and Accenture work together to implement Salesforce Education Cloud to create a student-first experience for learners, increase enrollment, and improve the admissions process.”

“We are excited to embark on this journey with Accenture,” added Renate Guilford, Mason’s vice president for academic administration. “Together we’ll build an integrated system that enhances Mason’s technological framework while keeping our students at the center of our operations.”

About George Mason �鶹��

George Mason �鶹�� is Virginia’s largest public research university. Located near Washington, D.C., Mason enrolls more than 40,000 students from 130 countries and all 50 states. Mason has grown rapidly over the past half-century and is recognized for its innovation and entrepreneurship, remarkable diversity and commitment to accessibility. In 2023, the university launched Mason Now: Power the Possible, a one-billion-dollar comprehensive campaign to support student success, research, innovation, community, and stewardship. Learn more at gmu.edu.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 743,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes because of our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com. For more information on the Accenture and Salesforce relationship, visit www.accenture.com/salesforce.

# # #

Contacts:

Joe Dickie
Accenture
512-694-6422
Joseph.r.dickie@accenture.com

John Hollis
George Mason �鶹��
571-396-1578
Jhollis2@gmu.edu

Salesforce, Education Cloud and others are among the trademarks of Salesforce Inc.

Topics

Goodbye 'Mason Shuffle': Transforming the student journey at Mason

Pam Shepherd — Wed, 08 Nov 2023 21:38:18 +0000

Goodbye 'Mason Shuffle': Transforming the student journey at Mason Pam Shepherd Wed, 11/08/2023 - 16:38

In This Story

David Burge, MSE

Kenneth Walsh, PhD

George Mason �鶹�� is embarking on an endeavor to optimize every aspect of the student journey, from recruitment and admissions to advising and alumni engagement. The student lifecycle transformation is a university-wide initiative, aligned with Mason's strategic direction. The overarching aim is to deliver a unique and distinctive student experience that fosters lifelong engagement.

"We began this transformation with one goal in mind: to make the entire student journey smoother, more personalized, and responsive, from the moment students first consider Mason to the day they graduate and beyond,” said Vice President for Enrollment Management David Burge.

The student lifecycle transformation embraces various projects, with Salesforce—a powerful Customer Relationship Management platform—as its core. Salesforce serves as the key tool driving the shift in Mason's approach to student engagement, keeping track of the entire lifecycle and interactions that occur during a student’s time at Mason, ensuring that each student receives the personalized support they need.

Mason will begin by adopting two important tools within Salesforce: Student Success and Recruitment and Admissions. The implementation of Student Success will allow Mason to identify and address each student’s unique needs, providing tailored support for their academic goals. Additionally, Recruitment and Admissions will enhance efficiency and responsiveness to prospective students.

“The adoption of Salesforce,” according to Interim Provost Kenneth Walsh, “will empower us to be more responsive and efficient in our interactions with both prospective and current students. We aren’t just investing in technology; we’re investing in the overall Mason experience.”

With Salesforce, Mason can centralize its efforts to foster collaboration and teamwork among offices that directly support students. The platform will unite data sources to create a holistic view of each student, offering a seamless experience and reducing the inefficiencies associated with the “Mason Shuffle,” a term familiar to students who have spent time seeking answers scattered across different offices and systems.

“As a staff member, I've witnessed the administrative hurdles and time wasted attempting to synchronize data between multiple systems. We're here to support our students, and a consolidated platform empowers us to do so more effectively, ensuring their needs are met,” said Kevin Brown, Salesforce administrator in the Costello College of Business.

Undergraduate and graduate students alike will benefit from this transformation. As an example, Salesforce will enable the university to offer personalized communication and support, catering to individual student needs. A user-friendly portal will provide students with easy access to essential information and services, and integrated tools like appointment scheduling and real-time communication will simplify their engagement with advisors and faculty.

By streamlining the admissions process, prospective students will find applying to Mason more accessible and transparent. Support services—including academic advising, counseling, and career support—will see substantial improvements, offering students comprehensive assistance throughout their academic journey. Technology integration will provide easier access to student information, learning resources, and administrative services.

But the transformation is not only about improving the student experience; it's also about streamlining operations and saving valuable resources. By consolidating various processes and systems into one unified system, Mason aims to optimize efficiency and allocate resources more effectively.

As the student lifecycle transformation takes shape, it underscores the university's dedication to empowering its students every step of the way. Mason students can look forward to a future where their journey is characterized by clarity, consistency, and unwavering support, making their university experience truly “distinctive and inclusive.”

“We want to create an environment where our students feel empowered and supported throughout their entire journey at Mason,” said Burge. “This transformation represents a commitment to providing an exceptional experience that transcends the traditional model of higher education.”

________

Questions? Check out the Salesforce FAQs, complete the Salesforce Stakeholder Engagement Form, or contact the Salesforce Project Management Office at salesfor@gmu.edu.

As a Salesforce-first institution, we are dedicated to ensuring that Salesforce aligns with the technological needs of our university. Units interested in acquiring technology solutions should consider how Salesforce can support business needs. Contact the Salesforce Project Management Office for a collaborative discussion tailored to your unit’s requirements.

Topics

Office of the Provost

Provost Newsletter

Faculty and Staff News

Student Lifecycle Transformation

Salesforce

Strategic Direction

Patriot Connect

Patriot Connect

George Mason �鶹���� Engages Accenture to Transform Student Experience with Salesforce Education Cloud

Topics

Goodbye 'Mason Shuffle': Transforming the student journey at Mason

In This Story

Topics

George Mason �鶹�� Engages Accenture to Transform Student Experience with Salesforce Education Cloud